05 / SOCIAL
Social media management, actually kept up
Nearly every small business account follows the same arc: an enthusiastic fortnight, a gap, an apology post, silence. Not because the owner does not care, but because posting is the first thing to go the moment real work arrives.
From £350/month — two platforms, twelve posts a month
Consistency beats brilliance here by a wide margin. A steady, ordinary post every few days outperforms a burst of excellent content followed by two months of nothing — the algorithms reward showing up, and so do customers.
The other half of the job is the part nobody counts: replying. A question sitting unanswered in your messages for four days is a customer who has already rung someone else.
What this covers
Social media management in practice
01
Planned content
A month mapped out in advance and approved by you before anything goes live. Mix of work you have done, questions you get asked constantly, offers and seasonal messages. No surprises on your own feed.
02
Design and copy
Graphics built from your brand — your logo, your colours, your typefaces — so the feed looks like one business rather than a stock library. Captions written to sound like you, not like marketing.
03
Messages and comments
Enquiries answered quickly and passed to you when they turn into real work. Comments replied to. The ordinary attentiveness that makes a business look alive.
04
Turning work into content
The photos on your phone from last week are better content than anything I could invent. Part of the job is building the habit of capturing them and the system for using them.
What's included each month
No surprises in the scope.
Everything below is part of the quoted price. If something you need is missing, it goes in the proposal with its own number rather than appearing on the final invoice.
- Twelve posts across two platforms, scheduled and published
- A content plan sent for approval before the month starts
- Branded graphics and written captions
- Messages and comments monitored on working days
- Hashtag and posting-time strategy tuned to your audience
- Monthly summary: reach, engagement, enquiries that came through
- Your accounts stay in your name with your logins
Be realistic about what this does
For most local service businesses, social media is a credibility check rather than a lead source — someone hears your name, looks you up, and decides whether you look like a going concern. That is genuinely worth £350 a month. What it usually is not is a direct pipeline of enquiries; if that is what you need, ads or SEO will get you there faster and cheaper.
Social media management — common questions
Which platforms do you cover?
Facebook, Instagram and LinkedIn as standard — two of them included in the monthly fee. TikTok and YouTube Shorts need video, so they are a different conversation and priced separately. I would rather do two platforms properly than four badly.
Where does the content come from?
Your work, mostly. Photos from jobs, finished projects, the team, behind the scenes. I set up a simple way for you to send them — usually a WhatsApp thread — and I handle everything after that. Where there are gaps I create designed posts from your brand assets.
Do I get to approve posts?
Always. The plan comes to you before the month starts and nothing publishes without your sign-off. After a couple of months most clients relax that, but it stays your call.
What if I already post sometimes?
That is ideal and it makes this cheaper to run. I work around what you post rather than over the top of it, and keep the account moving in the weeks you are too busy.
Often paired with
06 / GROWTH
Ads & marketing
Google and Meta campaigns pointed at landing pages built to convert. Spend tracked through to enquiries and calls, not impressions and vanity numbers.
From£495/month
Details →04 / SEARCH
SEO
Get found for what your customers actually type. Technical foundations first, content second, and reporting written in plain English rather than dashboards nobody opens.
From£450/month
Details →Thinking about social media management?
Fifteen minutes on the phone, no obligation. You'll get a straight answer on whether it's worth doing and roughly what it costs.