06 / GROWTH
Ads that are measured in enquiries, not impressions
Paid advertising is the fastest way to find out whether people want what you sell. It is also the fastest way to spend money on nothing, and the difference is almost entirely in the setup.
From £495/month — management, plus your ad spend
Most small business ad accounts I look at are losing money in the same three places: they are bidding on searches with no buying intent, sending everyone to a homepage, and counting clicks because nobody wired up conversion tracking.
Fix those and the same budget produces a different business. That is why ads here are always sold with the landing page and the tracking — running traffic into a page that does not convert is just paying Google to prove your website is the problem.
What this covers
Ads & marketing in practice
01
Google Search ads
Catch people at the exact moment they are looking for what you do. The highest-intent traffic available, and for most service businesses the first and sometimes only channel worth running.
02
Meta ads (Facebook & Instagram)
Better for demand you have to create rather than capture — offers, launches, local awareness, retargeting people who visited but did not call. Cheaper clicks, colder audience, different job.
03
Landing pages built to convert
A page per campaign, matched to the ad, with one clear action and nothing competing for attention. This is usually where the biggest gain hides — the same spend can double in effect on a page built for the purpose.
04
Tracking that tells the truth
Conversion tracking, call tracking and form attribution set up properly, so the monthly report says how many enquiries you got and what each one cost. If we cannot measure it, we cannot improve it, and you should not be paying for it.
What management covers
No surprises in the scope.
Everything below is part of the quoted price. If something you need is missing, it goes in the proposal with its own number rather than appearing on the final invoice.
- Keyword, audience and competitor research before launch
- Campaign build, ad copy and creative
- Conversion and call tracking configured and verified
- Negative keywords maintained weekly — where most wasted spend hides
- Bid, budget and audience adjustments as data arrives
- A landing page included in the setup for the main campaign
- Monthly report: spend, enquiries, cost per enquiry, what changes next
Before you spend a penny on ads
Ads only work if the maths does. If your average job is worth £150 and a click costs £4, you need a conversion rate most businesses never reach — and I will tell you that before taking a management fee rather than after. Below about £500 a month in ad spend there is usually not enough data to optimise against, so for smaller budgets I will point you at SEO and your Google Business Profile instead.
Ads & marketing — common questions
How much should I spend on ads?
For local service businesses, £500–£1,500 a month in ad spend is the range where Google Search starts producing usable data. Below that, results swing too much month to month to learn anything. Ad spend goes directly to Google or Meta and is separate from the management fee.
How quickly will I see results?
Clicks on day one, meaningful data at two to three weeks, and a campaign worth judging at six to eight weeks. The first month is largely spent finding out which searches waste money and removing them.
Who owns the ad account?
You do. The account is created under your name with your billing, and I get access. If we stop working together you keep the account, the history and the data — which is what makes the next agency's job possible.
Can you take over an existing account?
Yes. It starts with an audit, and I will tell you honestly whether it needs rebuilding or tidying. Accounts that have been running badly for a year often have useful history worth keeping, so rebuilding is not automatic.
Often paired with
02 / WEB
Web development
Business and corporate websites that load in under a second and get found for the searches that end in a phone call. Built to be fast first, pretty second — you get both.
From£750
Details →04 / SEARCH
SEO
Get found for what your customers actually type. Technical foundations first, content second, and reporting written in plain English rather than dashboards nobody opens.
From£450/month
Details →Thinking about ads & marketing?
Fifteen minutes on the phone, no obligation. You'll get a straight answer on whether it's worth doing and roughly what it costs.