Insights
The answers I give on the phone, written down
No industry news, no thought leadership. These are the questions people actually ask before they spend money — costs, trade-offs, and when the honest answer is not to buy anything.
WEBSITES
What a business website actually costs in the UK — and what moves the number
Real UK website prices in 2026, what sits behind each band, and the five things that genuinely change what you pay. Written by a developer, not a sales page.
2 September 2026
7 min read →APPS
Native, cross-platform or web app: choosing without wasting £10,000
A mobile engineer's guide to choosing between native iOS/Android, Flutter and a mobile website — plus the three questions that settle it.
19 August 2026
8 min read →AI
Five jobs an AI agent can do in a small business — and three it still can't
Practical AI automation for UK small businesses: five jobs agents genuinely handle today, three they should not be trusted with yet, and what it costs to run one.
5 August 2026
7 min read →New guides go up as questions come up. Subscribe by RSS if you'd rather not check back.
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